The “True Me” exhibition contemplates contemporary selfie-culture and explores different possible modes of self-representation through art and media. It features artworks by contemporary artist and photographers such as Chen Tianzhuo, Hou Ying, Lu Yang, Maleonn, Xie Haiwei, Ye Funa, teamLab and Theodore Bradley, and was jointly organized by App developer Meitu and the Beijing Contemporary Arts Foundation on the occasion of the launch of Meitu’s new logo.
The exhibition design extends AMO’s interest in studying visual culture and translating this research into staged space such as exhibition designs, fashion show sets and retail interiors. The Meitu app enables its 1 billion users to retouch their selfie images, producing highly beautified, new expressions of the self. The contradiction between this post-produced outer self and raw inner self forms the concept for the design of the exhibition spaces. A central corridor situated between circular rooms welcomes visitors into the show, where they encounter the hard reality of head to toe curved mirrors, reflecting their outer self. This mirror-cladded space is contrasted by six soft zones (clothed in grass, flannel and felt), that display the inner self, a journey along visual artworks and performances.
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