Herzog & de Meuron . + NEWSPIM
The new SongEun building provides art spaces for the SongEun Art and Cultural Foundation. Established in 1989 as a non-profit organization dedicated to promoting contemporary art, the foundation supports young Korean artists through the annual SongEun art award and presents significant exhibitions of international artists. In addition to the art spaces on the lower floors, office spaces are located on the upper floors.
By offering non-commercial art spaces within one of the most commercial areas of Seoul, the project stands for a private initiative for the benefit of the public, aiming to create a home for this engagement and to strengthen SongEun’s presence within the city.
Creating a Simple yet Strong Volume in the Heart of Chung Dam District
The site is located prominently on the highest point of Dosan Daero, a main traffic axis crossing the Chung Dam District of southern Seoul, renowned for its flagship stores of international brands, restaurants and bars. While the neighborhood mainly consists of two- and three-story buildings, the zoning law allows for higher density towards the main street, with complex zoning rules leading to very different maximum envelopes for each plot. Due to these conditions and the rapid transformation and densification along Dosan Daero, very different volumes in various architectural styles are aligned one after another.
The proposed triangular volume results from the given building envelope on the site, maximizing the floor area, as well as exploiting the sculptural potential of the zoning law. At the same time, the building is well-embedded within the urban context with a tall vertical facade towards the main street which inclines into a low-rise facade in respect to the small-scale neighborhood. On the ground floor, the volume is cut by two lateral recesses, creating an entrance for pedestrians and another for cars.
Opening up the Building to the City
A covered walkway leads visitors from the main street to the building entrance and to an intimate walled garden that is open to the public at all times. A small opening in the garden wall enables a new pedestrian shortcut connecting the main street to the small-scale neighborhood. The entrance lobby has large frameless glazing, which can be completely open to extend through to the garden for special events. Visible from the entrance, the car ramp on the other end of the building appears as a sculptural, walkable volume, becoming both a sitting area for watching video projections and, at the same time, stairs leading up to the exhibition spaces on the second floor.
Offering Different Scales of Art Spaces on a Small Plot
Visitors are welcomed through a small entrance niche, and then enter into a medium-size art space and a separate long reading room with a large window to the garden. A small stair leads up the third level, which offers both a larger and a very small art space. A narrow window opening extends up the second and third levels to provide a framed view from the art space to the main street.
Accessible by the freight elevator, the underground gallery extends under the garden to the plot edges. The inner radius of the parking ramp carves a sculptural opening into the ceiling and offers a view from the underground back to the entrance lobby and vice versa. With its rough concrete walls, this cave-like space contrasts with the rectangular, white-painted art spaces above ground.
The triangular attic space is used as a more private art space with a view across the city towards both North and South.
“Hidden Pine Tree” – a Face for SongEun
Only a few windows slice the sculptural concrete volume. Just as many as needed to offer some views to the main street and to help orient the visitor within the building. A triangular opening towards East and linear cuts towards North bring daylight to the office spaces.
The concrete surface is textured by using formwork of rotated wood boards. The patterns and veins of these wooden boards add a tactile quality to the volume. Simultaneously, they visualize and express the meaning behind the name SongEun: “Hidden Pine Tree”.
Herzog & de Meuron, 2018
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SongEun ArtSpace & SAMTAN, Exhibition and Office Building
Seoul, Republic of Korea
Project 2016-2018, realization 2018-
Herzog & de Meuron Team:
Partners: Jacques Herzog, Pierre de Meuron, Andreas Fries (Partner in Charge)
Project Team: Martin Knüsel (Associate, Project Director), Eduardo Salgado Mordt (Project Manager), Florian Stroh (Project Manager)
Valentin Abend, José Amorim, Pablo Garrido, Jorge Guerra, Jeff Jang, Alonso Mortera, Nicolas Mourot, Sorav Partap, Keunyoung Ryu, Anna Salvioni, Ga In Sim, André Vergueiro
Client:
SongEun Art and Cultural Foundation & Samtan Co. Ltd.
Client Representative:
Mrs. Laurencina Farrant-Lee
Planning:
Executive Architect
Junglim Architecture, Seoul, South Korea
Consulting:
Client Consulting
Hanmi Global, Seoul, South Korea
Building Data:
Site Area: 12’690 sqft / 1’179 m²
Gross Floor Area (GFA): 87’908 sqft / 8’167 m²
Number of Levels: 11 Above Ground (+5 Below Ground)
Footprint: 6’910 sqft / 640 m²
Length: 95 ft / 29 m
Width: 72 ft / 22 m
Height: 193 ft / 59 m
Gross Volume: 870’506 cbft / 24’650 cbm
Façade Surface: 55’520 sqft / 5’158 m²
Use / Function
Exhibition: 3’513 m² GFA
Office: 2’032 m² GFA
Public Program: 1’480 m² GFA
Parking Area: 1’142 m² GFA
SongEun ArtSpace & SAMTAN, Exhibition and Office Building
Seoul, Republic of Korea
Project 2016-2018, realization 2018-
