a Fall Winter 2023 menswear show . Milan
AMO . photos: © Agostino Osio and Alberto Moncada
For the Prada Fall Winter 2023 menswear show, AMO has conceived a scenography that transforms while the audience attends the show, altering the perception of the space inside the Deposito at Fondazione Prada.
The room is left bare, filled only with rows of benches rendered with concrete. During the show, the ceiling rises, revealing an array of three-meter-tall chandeliers – designed to reference a classical shape with an industrial materiality – and then withdraws to its initial position. The proportions and atmosphere of the room change almost imperceptibly from a dark low-ceiling room to a warm, monumental salon-like space, and back again.
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