Tiffany & Co. Temporary Store . Paris
OMA . photos: © Benoit Florençon
An exhibition? A boutique? A lounge? The Tiffany & Co. pop-up store on Avenue Montaigne in Paris is all at once – a sequence of rooms hosting both retail and archival display, bringing together the brand’s latest designs and items from its 185-year old collection.
A rotunda showcases highlights from Tiffany’s jewelry archive, exhibited physically and on digital screens, an octagon-shaped room displays the current collection, while high jewelry appointments take place in an intimate room at the rear, which also features the French Crown Jewels catalog from 1887. Conceived as an adaptive design, the store’s ambiance will transform to reflect the character of the collections it will host throughout the year.
_
