Prada SS2023 menswear show . Milan
AMO . photos: © Agostino Osio
For the Prada SS2023 menswear show, AMO designed a set in the shape of an abstracted paper house. Ten-meter-high rolls of white paper unfurl from the ceiling of the Deposito creating a space that is at once domestic and industrial. Oversized doors and windows, like from the drawing of a child’s ideal home, create an interplay of scales giving the feeling of being inside a gigantic mock-up space.
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