ENORME Studio . photos: © Javier de Paz García
La Casa Encendida is one of the epicenters of Madrid’s artistic and cultural tissue. It is one of those very few centers that truly combines the essence of an experimental artistic center of reference with a series of services, workshops, and intergenerational cultural contents, while also having a great impact in the neighborhood … some girls come prepared to let their feet dance at an art and music festival on the terrace and they come across a lady with her grandson who come from consulting some books in the library after having attended a workshop on how to make dioramas.
This miscegenation and hybridization is what ENORME Studio has worked with in the design of access to the center. First, reusing a screen display, which the LCE already had, turning it into a large expanded mobile screen, a communicator on a collective scale.
In addition, LCE is a proximity center, a digital context, and a community, so this display shows daily and simple information such as center hours and activities while the space is flooded with LCE’s digital identity on the networks.
Embracing this digital device, a large circle appears, a sun, made of reflective steel, which projects subtle reflections of the flow and movement of people entering and leaving the space as well as the incidence of streetlight. The sun builds an entrance, a welcome metaphor and frames an information point that hybridizes the proximity of physical media with the impact of digital access.
The piece explores three-dimensional geometries and visual games with the aim of solving day-to-day needs in a singular way: a workspace, an accessible information desk, a display of publications, storage for communication material, etc.
Lastly, a three-dimensional beam of light, made from a composition of configurable colored LED tubes tensed from the wall to the ceiling, outlines the entire set to achieve visibility from the outside. Thus, from a distance, you already know that you have finally arrived at La Casa Encendida.
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