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Selgascano

Xicheng District Urban Exhibition Center . Beijing

Selgascano

This visionary building in Beijing is conceived as an architectural marvel, comprising two distinctive yet seamlessly integrated parts that redefine the cityscape. At ground level, a grand public exhibition space with transparent facades invites the community to engage with cultural displays, fostering a symbiotic relationship between the building and the urban environment. Above, a rooftop plaza serves as an artificial landscape, blending lush greenery and urban elements to create a communal oasis suspended above the city.

Seamless Transition and “a Grand Invitation”
The new building is intricately woven with the innovative idea of an “urban living room,”. The whole ground floor is designed as transitional zones, blurring the lines between public and private, encouraging a natural flow of people, interaction and social community feeling. Social spaces, such as the cafeteria, reading room, and workshop, are strategically placed to encourage spontaneous conversations and collaboration.

Flexible Configurations
The interior spaces are conceived with flexibility in mind. Moveable furniture, modular layouts, and convertible spaces allow for a variety of activities, from informal gatherings to organized events. Exhibitions and media areas within the building serve as a showcase for the cultural richness of Beijing. By integrating elements of local art, history, and contemporary expression, the building becomes a cultural hub, reflecting the diversity and identity of the city. This cultural integration further reinforces the building’s role as a shared space for the community.

Roof Plaza: Nature and Urbanity in Harmony
Above the grand exhibition space lies the heart of the building—the roof plaza. This elevated platform serves a dual purpose, functioning as a communal gathering space and an artificial landscape that seamlessly intertwines nature and urban elements. Lush greenery, water features, and sculptural urban furniture create a haven suspended above the city. The roof plaza is designed not only as a retreat for occupants but also as a public destination, blurring the boundaries between private and shared spaces.

Private Oasis in the Sky
Floating above the expansive roof plaza is a three-floor building with a smaller footprint. This distinct volume houses the most private and intimate spaces, providing a contrast to the openness below. The organic shape of this volume introduces a sense of fluidity and harmony, creating a visual contrast against the linear and structured elements of the plaza.

Iconic City Landmark
In summary, this iconic building redefines the cityscape by harmonizing urban functionality, cultural richness, and natural elements. Its unique combination of public exhibition spaces, a nature-infused roof plaza, and an ethereal private volume culminates in a structure that transcends the ordinary, becoming a symbol of contemporary design and cultural integration in the heart of Beijing.
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