Arquitectura G

Acne Studios flagship store . Paris

Arquitectura G . photos: © JACK MOSS . © Maxime Delvaux

After a comprehensive renovation, the 219 rue Saint-Honoré store in Paris opens on 23 June 2022. Occupying a corner position on one of Paris’s most storied streets, the new space adheres to the brand’s global store ethos, where each location interprets the Acne Studios design language in an individual way. In this case, it channels both the classic elegance of Paris and the counter-cultural currents that infuse the Stockholm-based brand.

Designed by Arquitectura-G, the 385m2 space is composed in Saint Maximin stone, extending the exterior façade to the interior of the store. A pale, golden-beige limestone sourced from a nearby French quarry, Saint Maximin is synonymous with Paris, having been used extensively in the construction of the city. The stone has been used to clad the walls, floors, and columns, to impressive infrastructure-like effect.

Paris’s exceptional light is given true prominence. Original floor-to-ceiling windows have been stripped back to allow more light to enter the store, and enhance an airy double-height space connecting both floors. Elsewhere, the fixtures are a study in contrasts. Swooping hand-made bespoke metal rails designed by Arquitectura-G flank the angular stairs that lead to the spacious upper level. The French artist and long-standing Acne Studios collaborator Benoit Lalloz designed the internal lights which are arranged in wave-like formations to create a sensation of fluidity, in contrast to the rigid discipline of the stone-clad columns. In the same vein, the British designer Max Lamb created soft furniture – a mix of black leather seating and hand-dyed fabric display units and tills – in globular, organic shapes to offset the sharp doorways, stairs and shelves.