Jacques Herzog

S AM Calls


+ S AM Calls

S AM Calls» is a series of Instagram Live conversations with practitioners and thinkers from the world of architecture on the pressing questions driving the built environment today.


For the first installment of the series, S AM Director Andreas Ruby spoke with Jacques Herzog, Founding Partner of Herzog & de Meuron. The conversation touched on topics such as genericism versus specificity, the possibility of a “rural turn” following the COVID-19 crisis, and the ways in which the design and management of cities might change after the current pandemic.