Junshan Cultural Center. Beijing

Neri&Hu . Junshan Cultural Center. Beijing afasiA (1)

Neri&Hu . photos: © Pedro Pegenaute

Junshan Cultural Center is located just outside of Beijing in the midst of the undulating mountain ranges and meandering rivers near the Miyun Resevoir. The cultural center for the golf villa is a three-story building situated quietly on the lush bank of the Bai River. Originally just a typical two-story sales building on the outskirts of Beijing, Neri&Hu was asked to transform this donut-shaped building into an iconic clubhouse and sales center. Neri&Hu took advantage of the existing courtyard typology by crafting two sequences of interlocking journeys, one for clubhouse member, and one for sales center guest. All programmed spaces are designed such that they are in proximity to nature. The layering of the primary courtyard and smaller gardens allow the architecture to merge harmoniously with nature.


Drawing inspiration from its context, the architecture combines traditional northern architecture with contemporary architectural language and transforms into a new interpretation of architectural expression. The building quietly rises out of the water as a brick mass with carved out spaces for programs interlocked with gardens that blur the boundary between inside and outside. On the façade, traditional bamboo is transformed into a light warm veil that softens the heaviness of the brick façade. Moments of the screen connects with each interior space, creating façade that is spontaneous and different on every face. In terms of materiality, traditional old brick tiles form the foundation of the building mass, extending from exterior landscape into the interior “in-between” spaces. With brick and wood panels as the primary backdrop for the interior, a common theme throughout the interior is the sculpted ceiling. Each space comes alive with the many different geometric cuts carved out to interact with the sky and daylight such that each space is ever-changing when light is reflected off of the rich texture of venetian plaster. The layering of customized furniture, refined brass metal detail, natural veins of stone accents, softness of fabric, and delicate lighting elements work together to compose a sense of understated luxury.


Programmatically, the cultural center provides a number of luxurious and spacious amenities for its members. It includes a 100-person multi-purpose hall for events, a spacious business lounge and bar, a feature library, children’s reading room, a record room, private function room, family media room, a red-wine and cigar lounge bar and a rooftop deck. Part of the cultural center is functioning as a sales center. A double-height reception welcomes potential buyers to embark on a journey through the media room, winter garden, then upstairs across a bridge over the courtyard to a generous sales presentation lounge complete with VIP rooms, bar and children’s play room. As the primary feature of this clubhouse, the library is designed as a series of bookshelf walls that not only provides intimate spaces for members to relax and read a book, it also forms a sculpted atrium space for holding events such as concerts and book release. On the second floor, a generous yet inviting private dining room complete with a bar and show kitchen allows members to rent out the space for special functions. The red-wine and cigar lounge bar and rooftop deck on the third floor has uninterrupted view of the surrounding mountainous landscape to west.

“Inhabitants are spared the boredom of following the same streets every day… the network of routes is not arranged on one level, but follows instead an up-and-down course of steps, landings, cambered bridges, hanging streets. Combining segments of the various routes, elevated or on ground level, each inhabitant can enjoy every day the pleasure of a new itinerary to reach the same places.”
– Italo Calvino, Invisible Cities