What is the necessary investment for a gallery to present a small work at several international art fairs? How does this affect the artwork in circulation?
This series graphically reproduces the necessary investment for a specific commercial gallery to present a piece by Cristina Garrido – a white monochrome measuring 20 x 20 x 2 cm. hung in the center of each painting – on several international art fairs.
Formal in appearance – referencing Geometric Abstraction and Color Field Painting –, these site-specific paintings consider factors that, despite being independent of the artwork, end up altering its reception. Each expense involved in presenting an artwork to a specific art fair was allocated a color: transport, application and booth fee, travel expenses for 2 people to the city where the art fair takes place and hotel and per diem expenses. A label is placed next the paintings, as a legend chart, deciphering the colors. The concentric squares and the white canvas in the middle seek to put into play the financial, statistical and pictorial discourse.
The labels on each of the canvases, taken from fruits, connect the trading of artworks with other commodities.
Cristina Garrido
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