In June 2017, the Fondation d’entreprise Martell inaugurated an in situ commission, an original protean structure created by Spanish architects SelgasCano, which will occupy the entirety of the vast paved courtyard in front of the Foundation until autumn 2018.
The first project in France by the duo of José Selgas and Lucìa Cano, this exterior pavilion is comprised of modules constructed from hi-tech materials, which will house specific activities prefiguring the Foundation’s future schedule of events.
True to their aesthetic of transparency and openness to the outside world, SelgasCano constructed the pavilion from a metal framework covered by a translucent material developed by French brand Onduline. Strong and watertight, the material is permeated by a soft, changing light which creates intriguing iridescent effects. The rainbow reflections thus created are ideally suited to the architects’ aesthetics. This large pavilion, composed of flexible and organic shapes, is in harmony with environment, the architects defending the idea that “nature must prevail over architecture”. The Pavilion also illustrates the transversality of technologies, uses and materials, which is a major focus for future projects developed by the Foundation.
Designed to host visitors and events, the Pavillon Martell de SelgasCano brings together a diverse programme centred on activities and themes that prefigure the Fondation d’entreprise Martell’s programming. Inflatable seats installed in the structure, attached by straps, will allow visitors to sit, lean, or stretch out in the context of workshops, concerts, presentations, conferences, markets, games, moments of relaxation, wanderings, etc. From summer 2017, visitors will be able to enjoy creation and performance-based experiences with invited designers including Atelier W110 and 71bis, and artistic partners such as the Abbaye aux Dames.
The Pavillon Martell de SelgasCano will have multiple destinations. A limited portion will be kept at the Fondation d’entreprise Martell for archival and testimonial as well as practical purposes, and for visitor experiences in the Foundation’s future spaces. Another, larger part, will be reinstalled abroad within the framework of a social and community initiative.